Thursday, September 22, 2011

0.000675%

Back in January 2011 I wrote a follow-up to my original post in August 2010 describing how anemic LinkedIn's Facebook Fan Page 'Likes' stats were, especially given their claim of 75 Million members. At the time, only 30,000 people (out of 75 Million) took the time (1 second) to 'Like' the company on the world's largest social network. A statistical improbability given the nature of their business (social media) and the industry standard ratio of 4-10% (Likes vs. Users). LinkedIn's ratio is currently .000675%. That's 6 ten-thousandths of one percent...

Is it me, or is something not adding up?
Fast forward 9 months, the company continues to claim ridiculous growth rates (1 million new members per week) for a total of 120 Million users worldwide. Yet, months after the pre and post IPO hype machine and 50 million new users, LinkedIn's total 'Like's' increased by only 50,000 for a total of 81,000. To put this number in perspective, LinkedIn's Likeability rests somewhere between that asshole Spencer Pratt (voted one of the top 5 most hated people in America) and British Petroleum.
To me, this can only mean one of two things.
  1. LinkedIn isn't giving their users anything to 'Like'
  2. LinkedIn isn't being honest about how many users they really have.
Check out these comparisons of LinkedIn vs. other leading Internet properties:
LinkedIn = 81,000 'Likes' (0.000675% 'Like' ratio)
  • Google = 4 Million Likes
  • Twitter = 4 Million Likes (200 Million users = 2% 'Like' ratio)
  • Foursquare = 700,000 Likes (10 Million users = 7% 'Like' ratio)
  • Google+ = 200,000 Likes already (launched in July 2011)
  • Groupon = 1.5 Million Likes
Believe what you want... but one things for certain... there's apparently not much to 'Like' about LInKEdIn. :)
Bill

Tuesday, September 13, 2011

Playin' Hooky

Today I kept my oldest son home from school to give him a little break from his daily grind. Between the everyday football and baseball practices in 90 degree heat and hours of homework... I could see it in his eyes when he woke up this morning that it was as good a time as any to play some hooky. So, like any other concerned parent I did what was best for him. I brought him into the Fast Pitch office and put him to work!
Armed with a Canon Eos and a laptop, his job this morning was to take pictures of our office and share them with the world via our blog. S0 here it is... Fast Pitch headquarters at 9AM as seen through the lense of an 11-year old.

Bill

Thursday, September 08, 2011

A Change Is Gonna Come

Thank you to everyone who took part in our customer feedback survey last week. Your voice has been heard! Here's a sneak peak at some of the changes we're making to Fast Pitch in the coming days.
Stay tuned...
Bill