Wednesday, July 13, 2011

Survey Says...

Earlier this week we ran an informal survey to many of our newest members (as of May 2010) to learn more about their business as well as their initial impression of Fast Pitch. Surprisingly, over 300 of you responded... giving us a large enough sample size to report our findings. Below are some of the highlights from the survey (with more to follow).
Summary: In short, most of you are small business owners with limited marketing budgets who rely primarily on word-of-mouth marketing. As a result, you tend to have a strong interest in using Fast Pitch to make new connections (i.e. network) with other members. Additionally, it appears that we (Fast Pitch) may need to take a closer look at our overall navigation to improve your level of engagement with our network.
1. I recently created a profile on Fast Pitch because...
  • 37% I am interested in Networking
  • 25% I was referred by a trusted colleague
  • 22% I am interested in using the Marketing tools
  • 10% I am not sure why I joined
2. Since creating my profile I have logged into Fast Pitch ___ times.
  • 31% < 3 times
  • 29% 4-10 times
  • 11% 11-20 times
  • 29% 20+ times
3. Navigating Fast Pitch is...
  • 40% Very Simple
  • 44% A Little Confusing
  • 15% Very Confusing
4. Which is your favorite feature?
  • 17% Free Email Marketing Tool
  • 23% Free Press Release Service
  • 31% Unlimited Networking
  • 5% Higher Ranking on Fast Pitch
  • 10% Higher Ranking on Google
  • 14% Other
5. What is the primary way you market your business?
  • 37% Word of Mouth
  • 22% Email Marketing
  • 3% Direct Mail
  • 11% Other Social Media (i.e. Facebook)
  • 8% Direct Sales (call center)
  • 19% Other
6. What is your monthly marketing budget?
  • 65% < $500
  • 12% $500 - $1,000
  • 13% $1,000 - $5,000
  • 10% $5,000+
Thank you to everyone who took the time to respond to the survey request. As always, we appreciate your feedback.

Bill

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