Thursday, February 17, 2011

Be A Big Fish In A Smaller Pond

There's a 17 year old kid in my neighborhood who stands 6'3" and weighs around 185 pounds. He's athletic and attends a very large and competitive high school in Florida (over 2,500 students). He just finished his senior season as a back-up tight-end on a powerhouse team. Needless to say, he has managed to slip under the recruiting radar... and within a few weeks his athletic career will officially come to an end. I can't help but wonder if it's over before it ever really had a chance to get started.
What if he were to have played in a smaller market where 6'3" 185 lb. players were less of a commodity? Or to put it another way... what if he could have been a big fish in a small pond? Might his opportunities to succeed have increased as a result of being in the game more, resulting in more confidence, more success... and ultimately more exposure? Instead of hanging up his cleats, would he be taking his game to the next level?

Okay, here's my point...

Your professional presence on social networks is much like being a fish in a pond. You can either choose to participate as a small fish in a big pond (i.e. Facebook, LinkedIn)... where you are constantly competing against millions of other fish for attention. Or, you can participate in a smaller pond (i.e. Fast Pitch), and have a much better chance of becoming the big fish that eventually dominates the pond. Think about it.

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