Thursday, February 17, 2011

Be A Big Fish In A Smaller Pond

There's a 17 year old kid in my neighborhood who stands 6'3" and weighs around 185 pounds. He's athletic and attends a very large and competitive high school in Florida (over 2,500 students). He just finished his senior season as a back-up tight-end on a powerhouse team. Needless to say, he has managed to slip under the recruiting radar... and within a few weeks his athletic career will officially come to an end. I can't help but wonder if it's over before it ever really had a chance to get started.
What if he were to have played in a smaller market where 6'3" 185 lb. players were less of a commodity? Or to put it another way... what if he could have been a big fish in a small pond? Might his opportunities to succeed have increased as a result of being in the game more, resulting in more confidence, more success... and ultimately more exposure? Instead of hanging up his cleats, would he be taking his game to the next level?

Okay, here's my point...

Your professional presence on social networks is much like being a fish in a pond. You can either choose to participate as a small fish in a big pond (i.e. Facebook, LinkedIn)... where you are constantly competing against millions of other fish for attention. Or, you can participate in a smaller pond (i.e. Fast Pitch), and have a much better chance of becoming the big fish that eventually dominates the pond. Think about it.

Login and start connecting:


Wednesday, February 16, 2011

SEcOnd to none

While I'm on the topic of SEO (see my prior post 'Badge of Honor'), I thought it might be as good a time as any to show-off our Search Engine Optimization skills for getting profiles ranked on Google for member names and company names. For the sake of argument, I decided to do a quick search for myself (Bill Jula) and my company name (Fast Pitch).
You'll see that for my name, other than my personal URL (, my Fast Pitch! Profile ranks as the 2nd highest search result - outranking my profiles on Facebook, Tech Crunch and YouTube! Kudos to our SEO team (of 1 person) for beating the collective engineering teams of probably hundreds of Stanford grads at three of the largest Internet properties in the world! Rich - you are obviously way underpaid. :)
As for my company name (Fast Pitch)... this is where things gets even better.
Type 'fast pitch' into Google and you'll discover that the century old phrase is no longer associated with softball or baseball, but rather, 'online business networking'. In fact, we rank #1 for the phrase, having single handedly outranked the SEO efforts of every softball and baseball reference across the Internet. Keep in mind, softball is the most popular participant sport in the United States with over 40 million people playing at least one game annually (source: Wikipedia - whose entry by the way - we also outrank!).
Now if we can just find a way to get all 40 million of them to put down the gloves and create a profile.

A Badge of Honor

We're honored!
Publicly traded Vocus, Inc. (VOCS - Nasdaq) with a market cap of over $500 million dollars, appears to be advertising their online press distribution company PR Web by purchasing the keywords, "Fast Pitch Networking" on Google.
The ROI on that advertisement is probably pretty good. PR Web charges people upwards of $300 to post a single press release on the Internet. By comparison, Fast Pitch! lets you post unlimited press releases and does everything (and more) PR Web does, for less than $9 per month.
Check out the yellow shaded area above. Or, do your own search.
I encourage all of you to click their ad and see what they have to offer.


Friday, February 11, 2011

Business Networking: It's About Who You Don't Know...

I'm always amazed at how many people join Fast Pitch! with what I would call the 'Facebook' or 'LinkedIn' mentality - which is to connect only with people they already know. Isn't that counterproductive to what it takes to generate new business? I mean, imagine a retailer not allowing new people to enter their store. They wouldn't be in business very long would they? The same can be said for your Fast Pitch! profile. By not embracing new connections, you may as well close up shop on Fast Pitch!

Unlike other networks, Fast Pitch! is all about 'OPEN NETWORKING'. In other words, connect to as many people you do not know... as often as you want! We're here to encourage networking and to help you generate new business.

Much like the doors to a retail store, your profile gives people a doorway into your business. The more new people you get to enter those virtual doors (i.e. connect to you), the more opportunity you have to sell them. Remember, the larger your network on Fast Pitch!, the more real estate you capture on their Wall when they login... where they will be forced to view your latest press, blogs, connection updates, tweets, and more.

Login and start connecting: