Monday, August 09, 2010


Is it me, or does anyone else find it strange that LinkedIn claims to have 75 million members worldwide but has managed to attract only 16,506 Fans on Facebook? In other words, the percentage of their users who claim to 'Like' LinkedIn is 0.00022008%. Yep... That reads as 2 ten thousandths of a percent.
To put this number in some perspective, that's the equivalent of having 100,000 University of Florida students and alumni pack Florida Field (a.k.a. 'The Swamp') on a college football Saturday against heated rival and defending national champion University of Alabama, and seeing only 20 of those people cheer for the Gators while the other 99,980 take a nap.

Okay, maybe not an apples to apples comparison, but you get my point. Given the nature of their business and it's relevance to Facebook, it seems mathematically impossible for LinkedIn to have such a low fan base. Even Fast Pitch!, which pales in comparison to LinkedIn's supposed size, has organically grown our Facebook Fan Page to 3,000 with almost zero effort.
So what's the deal here?
When you compare LinkedIn to other Top 50 trafficked Internet sites worldwide (LinkedIn currently ranks #26), you can see why this is so perplexing. For example:
  • YouTube has 1.5 Million Fans
  • Google has 1.5 Million Fans
  • Twitter has 400,000 Fans
  • Bing has 1.5 Million Fans
  • Wikipedia has 400,000 Fans
  • Mashable has 250,000 Fans
Heck, even BP has 40,000 Fans!
For a company who claims not to be in competition with Facebook, who employs close to 1,000 people (all of whom are probably Fans, making their actual % of Fans even worse) and whose founder is also an early investor in Facebook... to have only 16,000 people cheering for LinkedIn defies all logic.
Dare I say it but, could it be that LinkedIn just isn't giving people anything to cheer about?



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