Saturday, December 19, 2009

Is Your Business Weatherproof?

Yesterday, my family and I packed up our things and set out on our own version of a "Griswold Style" Christmas Vacation. Over the next two weeks we will be driving across 15 states beginning with Florida, in an attempt to visit most of our relatives on both sides of the family and do a little business along the way. Stops will include Washington D.C., New York City, Pittsburgh, PA, Lexington, KY, and Jackson, MS (in that order).

Little did we know when we scheduled our hotels, tours, etc... that we would be greeted on Day 1 with the largest blizzard to hit the northeast (particularly Washington D.C.) in nearly a century! As we approached the North Carolina / Virginia border this morning en route to DC, we made the decision to check into a hotel near Roanoke Rapids, NC around 3:30 AM and ride the storm out for the next 36 hours. The decision was obviously a wise one, as I sit here and type from the comfort of a nice, warm hotel room while I-95 from Richmond to D.C. has officially become a closed "parking lot".

If you've ever lived in a cold climate, you'll know just how debilitating the winter months can be. Whether you're commuting to work, making sales calls, taking the kids to school or shopping for groceries... everything moves at a snails pace and in some cases comes to a grinding halt. In particular, for those businesses that still rely on traditional forms of marketing to generate sales, poor weather conditions like today can be disastrous. Just ask any retail business relying on foot traffic.

However, for those of you who have embraced social media, the impact of poor weather has less of a negative effect. In fact, for some of us, poor weather can have a positive effect- as it forces more and more people to embrace social networks as their primary way to network and generate new leads. Is it any coincidence that some of our (Fast Pitch!) best months for new membership have typically come during the winter?

So, as we continue to watch the highways throughout the Northeast remain closed for the next few days... just remember, the highways of communication inside the Fast Pitch! community are alway open with thousands of professionals ready to do business. Login and start making your business weatherproof!




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