Friday, September 28, 2007

Word of Mouth - The Fastest Way To Grow

During a recent meeting of the minds here at Fast Pitch!, our marketing director discussed some statistics surrounding our members such as: How they heard about us, where they are located, what they do, etc... I thought I would share some of the findings with the public.

How Did You Hear About Us?

Every person that creates a Fast Pitch! Profile is asked how they heard about us. We provide about 15 different options to choose from ranging from 'Heard from a Friend' to 'Search Engine' to 'Press Release'... As you can see from the graph below, Word-Of-Mouth is far and away how people learn about us (nearly 58%). Not surprising that a social network would grow because of well. . . social networking!

Search Engines (primarily Google) came in second at 22% while Press Releases came in third at 17% This too, was expected. Fast Pitch! optimizes every member profile and most press releases to help our members increase their exposure across the Internet. The more content you create, the more visibility you receive EVERYWHERE. Our SEO is obviously working. A combined 38% of you are finding us through. . .well. . . you!

On a side note: What was really interesting about the findings is the amount of traffic we are starting to see from other networks such as LinkedIn, Facebook, and others. Almost 10% in recent weeks. That's a good sign!

Where Are Fast Pitch! Members From?

We're often asked about the geographical breakdown of our members. No real surprise here... Being a United States based company, one would expect most of our members would be from the U.S. What is interesting however, is the footprint we've established in California. The reason that is surprising to me is ... We're based in Florida - much of the press, events, and exposure we have received to this point has been local or limited to the East Coast. Very few of the web 2.0 publications and blogs that come out of The Valley have acknowledged us. Despite this lack of exposure, we're breaking through the noise!

As expected, most of the larger U.S. states are well represented (New York, Texas, Illinois, etc.). On a side note: Georgia and North Carolina have shown a nice increase in recent weeks as our Titanium Members (Lee Kantor of RadioX.biz and David Williams of CreateBusinessGrowth.com) have done an exceptional job of spreading the word throughout their respective regions.

Finally, another plesant surprise is the amount of activity we're seeing out of Europe and Canada where almost 10% of our members now originate. Less than six months ago, our market penetration outside the U.S. was less than 3%. To all our foreign members, Thank You! for helping to spread the word about Fast Pitch!
Bill

Thursday, September 06, 2007

1000 Connections in 100 Seconds

If only it were that easy!

Well, it almost is...

As you probably realize by now, social (business) networking websites like Fast Pitch! are improving the efficiency with which professionals are able to grow their network. Making connections online through personal introductions and sharing content gives you the opportunity to come in contact with more people than ever before.

One of our members recently reached a milestone of sorts, having made his 1,000th connection in just 12 short months. The milestone got me thinking about what it means to have 1,000 connections and how large of a network that really is.

For fun, I decided to create a video montage (below) of 1,000 of our members to provide everyone with a visual representation of what it means to be connected to that many people. All of the images are Fast Pitch! members chosen at random. After watching the video a couple of times, I've begun to realize how impressive a network of that size really is.

Take a moment to view the video. If you are already a Fast Pitch! member, see if you are able to locate your picture. Don't blink!




Bill