Saturday, July 21, 2007

What Goes Around Comes Back Around

Fast Pitch! is once again offering networking events nationwide! We've officially come full circle.

As you may or may not know, Fast Pitch! began in 2003 as a 'speed networking' event company. We were one of the first, if not THE first to offer the concept of speed dating for business (it's probably safe to say we were the first company to offer these types of events nationwide on a regular basis). At one point, we were offering these unique events in 50 different cities around the U.S. on a monthly basis.

We began as an event company for two reasons:

1). Speed Networking Demand. Professionals all around the world were (and still are) looking for a better way to network. The excitement around what we offered allowed us to easily market the events, charge a premium, and create a 'buzz' around our brand. The success of these events gave us the momentum we needed to get to where we are today.

2). Word-of-Mouth. With limited finances, we knew that launching (and marketing) an online networking platform from scratch was going to be difficult (many have tried and many have failed). With nearly 10,000 people having participated in Fast Pitch! events across the U.S., we were able to establish an online footprint almost overnight (August 2006). In fact, our userbase doubled during that first month as many of the original event attendees quickly spread the word about our shift into the online world.

It was a two-year plan that was well orchestrated... required much patience... and consequently worked! We're one of the top 5 business networking platforms in the world (thanks to you!).
After taking the past 1 1/2 years off from facilitating events to grow our online presence, we've finally reached a point where we're comfortable with re-visiting the event component of our business model. Similar to how we began in 2003, we're rolling them out slowly and locally. The first series of events recently took place in Florida (Miami, Orlando, Tampa) with subsequent events already scheduled for Washington D.C., North Carolina, Connecticut and New York (eerily similar to the path we took nearly 4 years ago). We expect over 500 people to take part in these initial events.
Our goal is to provide even more value-add to our members by combining the best of what's available online (Fast Pitch!) with an outlet to network offline.

Organizing and marketing these new events should be easier. Our large database of online members provide us with the audience we need to market to (nearly 90% of our members say they network in-person regularly). Additionally, our Titanium Members are excited about leveraging the Fast Pitch! brand to attract an audience in their region.

To learn more about Fast Pitch! events, take a moment and peruse our 'Events' section.

Network Online. Network Offline. Do Both!

Good Luck!


Bill

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